RenVU Professional Services Blog

Digital Marketing Strategy for General Contractors

Client: GreenEdge Landscaping (Residential & Commercial)

Client Profile

GreenEdge Landscaping relied primarily on word of mouth and seasonal referrals. During peak months, leads were inconsistent and difficult to forecast, and off-season revenue dropped significantly.

Challenges

Challenges

  • No clear online positioning

  • Outdated website with no lead tracking

  • Minimal Google presence

  • Heavy seasonal revenue swings

  • No automated follow-up system

Digital Marketing Strategy Implemented

1. Website & Conversion Optimization

  • Redesigned website with clear service pages (hardscaping, lawn care, irrigation, seasonal cleanup)

  • Added strong call-to-action buttons and instant quote request forms

  • Implemented lead tracking and call tracking

2. Local SEO

  • Optimized Google Business Profile

  • Built local citations and service-area landing pages

  • Published blog content targeting seasonal keywords

3. Paid Advertising

  • Launched Google Local Service Ads (LSAs)

  • Deployed seasonal Google Ads campaigns (spring cleanup, fall leaf removal)

4. Email & SMS Automation

  • Automated follow-up for quote requests

  • Seasonal reactivation campaigns

  • Referral reminder emails

Results (Within 6 Months)

  • 62% increase in qualified leads

  • 48% increase in website conversion rate

  • Reduced cost per lead by 35%

  • Off-season revenue increased by 22% through reactivation campaigns

Key Success Factors

  • Seasonal campaign planning aligned with buying behavior

  • Clear service segmentation

  • Consistent follow-up automation

Client Testimonial

  • “We were spending on ads but didn’t have a system. After restructuring our funnel and email flows, revenue became predictable. We’re not just getting traffic — we’re converting and retaining customers.”

Ongoing Support Provided

1. Monthly Marketing Management

  • Ad budget optimization and bid management

  • Keyword expansion and seasonal adjustments

  • Ongoing landing page testing

2. SEO Maintenance

  • Continuous citation building

  • Quarterly content publishing

  • Competitor tracking

3. Database Marketing

  • Quarterly email campaigns

  • Seasonal upsell promotions

  • Automated referral campaigns

4. Reporting & Strategy Calls

  • Monthly performance dashboard

  • Quarterly growth planning sessions

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